Sponsor Spotlight: Peterson Group
Friday, Nov 15, 2024
We're running a series to highlight and learn more about our CREW Vancouver Sponsors. We asked them a few questions so we can get to know them better.
We'd like to thank one of our Gold Sponsors, Peterson.
Could you share with us a recent project or initiative your company is particularly proud of?
Introducing Ashleigh Oakridge, our latest development, currently in the preconstruction phase. Ashleigh will redefine urban living with its distinctive blend of convenience and tranquillity. Featuring three to four-storey low-rise condominium buildings, showcasing concrete boutique-style condos available in one-, two, and three-bedroom layouts. Ranging from 590 to 1,280 square feet, these thoughtfully designed homes satisfy a diverse array of lifestyle needs, offering the perfect harmony between city vibrancy and natural serenity for modern families.
Ashleigh Oakridge is designed to provide a peaceful retreat without sacrificing urban conveniences. Nestled on a quiet, tree-lined Vancouver Street, consisting of three buildings, each featuring exclusive rooftop amenities. Residents can enjoy a seamless indoor-outdoor experience with expansive entertainment and co-working spaces, patio lounges, dining areas, fire pits, communal gardens, and a children’s play area.
We take pride in presenting Ashleigh Oakridge as a unique addition to the Oakridge neighbourhood. Its prime location offers easy access to premier shopping, top-rated schools, and convenient transit options, ensuring a lifestyle that balances modern comforts with a sense of community.
Can you share any insights into emerging markets or niche sectors within the commercial real estate industry that your company is exploring or finds promising for growth?
As Vancouver’s housing market continues to escalate, a notable shift is occurring in how families approach real estate investment. For younger generations, such as Generation Z and the soon-to-be Generation Alpha, entering the housing market is increasingly challenging. However, a strategic trend is emerging among Generation X and Millennial parents: purchasing homes with their children’s future in mind.
Recent data from Statistics Canada reveals that one in five British Columbian homeowners born in the 1990s co-own with their parents, highlighting the urgency to invest now. This trend reflects a broader strategy where parents are leveraging the “bank of mom and dad” to support their children in achieving homeownership. Many parents are investing in pre-sale properties to provide future housing opportunities for their kids, ensuring they aren’t left behind as market prices continue to climb.
Developers are responding to this trend by focusing on properties suited for multigenerational living, emphasizing value appreciation and convenient locations. Our project, FRAME exemplify this shift, offering diverse unit sizes and strategic placements to accommodate evolving family needs.
This trend helps families navigate a competitive market and reflects a proactive and unified approach to facilitate long-term financial security and wealth transfer.
If there's one thing, you'd like others to know about your company, what would it be?
At Peterson, the way we do business is important. We believe in forging long-lasting relationships to create positive change in our communities. It’s a simple formula founded on the principle that people are at the heart of every collaborative opportunity pursued by Peterson. This guiding principle shapes our approach and emphasizes our dedication to making a meaningful impact.
As an equal-opportunity employer, we value diversity and celebrate varied experiences, backgrounds, and perspectives. Our Employee Directed Giving Program supports team members' volunteer efforts by funding personal donations to charities important to them, in addition to our corporate charitable contributions.
We place great emphasis on cultivating a culture of continuous learning and development, offering professional training and tuition reimbursement through our Educational Support Program. Recognizing the significance of family, we provide Maternity Top-Up Benefits that cover the gap between Employment Insurance benefits and 75% of your base salary for up to 21 weeks, enhancing standard EI benefits.
At Peterson, we aim to create something greater by valuing your contributions, supporting your growth, and prioritizing your well-being.